Wednesday, April 6, 2011

Pass notes No 2,954: Radio 4 Extra

New station launched with old comedy, Desert Island Discs re-runs ? and more Archers action

Age: Four days old.

Appearance: Invisible.

Wow! Like something with a cloak of invisibility? Yes, or like radio in general.

Ah, this is a new radio station, is it? It is. What you once knew as BBC Radio 7 has now been relaunched as Radio 4 Extra.

So "Extra" in this context means "plus three"? I suppose it does.

Does this mean that Radio 1 Extra is basically the same as Radio 4? I think you'll find it's called 1Xtra.

Don't spoil things. And V8 juice will soon be rebranded as V5 Extra? I refuse to play along with this. No, it just means the BBC decided to make a new station out of all the things they had left over after making Radio 4.

I get it. Deleted swearwords from the shipping forecast, Melvyn Bragg coughing . . . that sort of thing? In a way.

They should have called it Radio -4. I think the BBC likes to look at the concept more positively. It is promising new extended editions of The Now Show and The News Quiz, for instance.

Great. I can spend even more time chuckling to myself because I know they're on and I'm not listening. You can. There's also lots more Archers

action to be unaware of.

Even more? Yes, in the form of a new series called Ambridge Extra, which started yesterday. It will "give listeners the chance to spend more time with Archers characters and give them an added insight into other areas of their lives".

The areas away from all that tea-making and fete-planning, you mean? Some of the characters are also, you know, young.

How very Extra. Yes. The rest of the time they're filling with bits of old comedy and re-runs of Desert Island Discs.

Now you're talking. I've been talking for some time.

Do say: "The morning schedule kicks off with the Yesterday programme."

Don't say: "Does this mean Jim Naughtie's questions will get even longer?"


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Source: http://www.guardian.co.uk/media/2011/apr/05/pass-notes-radio-4-extra

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