'Yorkshire Tea know the pain of the Englishman, waking up Stateside, throat gasping for the perfect tincture of tea leaves'
Oh, America. You have your tall skinny Frappucinos and your bountiful soda taps and your fridge-freezers built out of more metal than armoured cars. But you will never know the exquisite delight of a nice cup of tea the way us Brits do. Now the Yorkshire Tea people, they understand. They know the pain of the Englishman, waking up Stateside with trembling hands clawing for warm porcelain, throat gasping for the perfect tincture of tea leaves, milk and sugar, but finding nothing but some strange lemon-smelling sachet ? or a sodding Starbucks ? to slake that thirst.
Mind you, Yorkshire Tea's approach to addressing this gap in the market seems unusually labour-intensive. Instead of simply shipping out some boxes, it's bought and renovated an ice-cream van, given it a twee advert name ? hello, "Little Urn" ? and set off on a cuppa-pouring road trip. A bit like Borat, but with none of the naked wrestling stuff and a kettle in the back instead of a hungry bear. Along the way, we learn some fascinating facts ? did you know Nevada has some of the hardest water in the world? Ooh, fancy that ? and meet a few brew-starved expats. It's a display that rather warms the cockles. At least, until you come to your senses. This isn't laid on for Brits in exile. It's for us. And Yorkshire Tea has driven an ice-cream van to effing Nevada because flogging something as boring as teabags is really hard, OK? Time was you popped a monkey in a dress and everyone fell about. Now you have to go out and hug the bloody world. Someone put the kettle on.
Source: http://www.guardian.co.uk/tv-and-radio/2011/mar/12/the-hard-sell-yorkshire-tea
Comedy Manchester United Alliance & Leicester Awards and prizes
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