Wednesday, February 9, 2011

Irie! Rastamouse's cry taken up by toddlers across the kingdom | Media Monkey

Forget the Teletubbies' "e-oh", move aside In the Night Garden's "Daisy doo". The latest catchphrase for toddlers is now "irie", thanks to new CBeebies hit Rastamouse. The reggae-loving mouse and his blinged-up crime-fighting chums hit the small screen last week and are going down a storm on the pre-school children's channel. CBeebies presenter Alex Winters said at the launch of the show that even his two-year-old son is shouting out "irie" around the house ? even though "he has no idea what it means". Confused parents should note, according to the Urban Dictionary, irie is a Jamaican term that means "to be at total peace with your current state of being". Monkey suggests director general Mark Thompson adopt "irie" as his rallying call to the troops ? it beats Delivering Quality First hands down.


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Source: http://www.guardian.co.uk/media/mediamonkeyblog/2011/feb/09/irie-rastamouse-cbeebies

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