Thursday, September 29, 2011

Original sin: did Sky steal the BBC's tagline? | Media Monkey

Doesn't Sky watch the Beeb? If so, it would have known not to use the slogan 'original British drama' in its latest trail

Monkey is intrigued by this Sky1 trail for its drama line-up. It kicks off with the words "original British drama". Which is er ... the tagline for the BBC's campaign, which began in April. All this begs the question: how original is Sky's "original British drama" trail?


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Source: http://www.guardian.co.uk/media/mediamonkeyblog/2011/sep/28/did-sky-steal-bbc-tagline

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