Thursday, September 29, 2011

Fresh Meat keeps up the heat on Big Brother

Channel 4 comedy draws 1.2 million viewers against Channel 5 reality show's 1.27 million

Big Brother won the second week of its ratings battle with new Channel 4 comedy Fresh Meat ? but only just.

The Channel 5 reality show pulled in 1.27 million viewers, a 7.6% share of the audience, between 10pm and 11pm on Wednesday.

The second episode of university-set sitcom Fresh Meat, starring Jack Whitehall and Joe Thomas and written by Peep Show creators Jesse Armstrong and Sam Bain, drew 1.2 million viewers, a 6.7% share, between 10pm and 10.55pm.

Fresh Meat's audience rose to 1.37 million when Channel 4+1 is included, down from a total audience of 1.69 million for last week's series opener.

Who does Richard Madeley think he is?

The former This Morning co-presenter's turn on BBC1's Who Do You Think You Are? attracted 4.3 million viewers, an 18.9% share between 9pm and 10pm.

ITV1's Live Uefa Champions League coverage of Chelsea's 1-1 draw with Valencia drew 3.9 million viewers (17.9%) between 7.30pm and 10pm, and an average of 4.2 million for live coverage of the match itself, which kicked off at 7.45pm.

Property continues to pay

Channel 4's long-running property pairing of Grand Designs and Location, Location, Location continues to pay the rent.

Location, Location, Location pulled in 2.6 million viewers, an 11.8% share, between 8pm and 9pm, while Grand Designs drew 3 million viewers (13%) between 9pm and 10pm.

Including Channel 4+1, the two programmes picked up 2.77 million and 3.4 million respectively.

They wiped the floor with BBC2's pairing of a Natural World repeat, which drew 1.42 million (6.5%) between 8pm and 9pm, and Dragons' Den spin-off How to Win in the Den, which could only manage 1.09 million viewers, 4.8% of the audience.

I'm sorry, but unless I see better overnight rating return on this investment, then I'm out.

Step on it

Sky Living's Steps Reunion, in which H and, er ... the rest of the band reflected on their success, proved a hit for the digital channel with 472,000 viewers between 9pm and 10pm, a 2.1% share of the audience and 133% up on the slot average for the past three months.

All ratings are Barb overnight figures, including live and same day timeshifted (recorded) viewing, but excluding on demand, +1 or other ? unless otherwise stated. Figures for BBC1, ITV1, Channel 4 and Channel 5 generally include ratings for their HD simulcast services, unless otherwise stated

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Source: http://www.guardian.co.uk/media/2011/sep/29/fresh-meat-big-brother

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