Wednesday, October 26, 2011

Young Apprentice educates 4 million

Return of junior version of Lord Sugar's BBC1 reality show is beaten by ITV1's Doc Martin

It changed its name but failed to attract any more viewers as Lord Sugar's Young Apprentice began its second series with 4 million viewers.

Monday night's opener ? it was previously called Junior Apprentice ? began with the same audience as the original series launch last year, a 15.6% share between 9pm and 10pm on BBC1.

Neither the young apprentices nor their master were any match for ITV1's Doc Martin.

The penultimate episode of the fifth series ? is that all? ? of the Martin Clunes drama had 8.7 million viewers (34.2%) rising to 9 million with ITV1 +1.

Grandad's a mummy

Channel 4's Mummifying Alan: Egypt's Last Secret, which featured the mummification of a dead Torquay taxi driver, attracted 1.4 million viewers, a 6.1% share, between 9pm and 10.40pm. It drew 1.8 million viewers when Channel 4 +1 is included.

The Channel 4 documentary was up against the second of BBC2's Origins of Us, fronted by Dr Alice Roberts, which pulled in 1.6 million viewers, a 6.2% share.

Over on Channel 5, The Hotel Inspector drew 1.1 million viewers, 4.4% of the audience.

Never mind Big Brother

Channel 5 reality show Big Brother picked up 1.4 million viewers, a 7.5% share, between 10pm and 11pm.

BBC2's Never Mind the Buzzcocks, guest hosted by Adam Buxton, also drew 1.4 million viewers (6.4%) between 10pm and 10.30pm.

But Big Brother narrowly had the edge when the two were head to head.

Like Antiques Roadshow. But with celebrities. On a trip

BBC2's Celebrity Antiques Road Trip kicked off with 2 million viewers (8.9%) between 7pm and 8pm.

It had more than twice the audience of Channel 4 News, watched by 800,000 viewers (3.3%) between 7pm and 7.55pm.

5 News at 7 on Channel 5 only pulled in 100,000 viewers, less than 1% of the audience, between 7pm and 7.30pm.

Celebrity Wish List, which followed it barely did any better, with 200,000 viewers watching Sheree Murphy and Jeff Brazier help dreams come true.

All ratings are Barb overnight figures, including live and same day timeshifted (recorded) viewing, but excluding on demand, +1 or other ? unless otherwise stated. Figures for BBC1, ITV1, Channel 4 and Channel 5 generally include ratings for their HD simulcast services, unless otherwise stated

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Source: http://www.guardian.co.uk/media/2011/oct/25/young-apprentice

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