John de Mol teams up with Universal Music Group as he looks to sell The Winner Is ? to a UK broadcaster
Big Brother and The Voice creator John de Mol has teamed up with Universal Music Group to launch what he claims is the first ever gameshow/talent show hybrid.
De Mol's company Talpa Media has signed a global recording and artist services agreement for the new show, The Winner Is ? . It is understood that the Dutch media tycoon is in early discussions with UK broadcasters over selling the format.
The weekly, 90-minute television programme sees a number of singers competing in various "duels", which are judged by a panel of 100 people and one well-known expert.
If a contestant wins a round they accumulate cash which grows after each round. But they are also able to negotiate with each other to decide who goes through to the next round ? they can take the money or continue in the contest if they are confident in their abilities.
Once the field is narrowed to two performers, they each get a suitcase filled with �100,000 in cash which they can keep if they step away from the contest. Or they can try and win the contest and the �1m prize.
De Mol has described the new format as "75% a singing contest and for 25% a gameshow, which makes it a completely new combination of two highly appreciated TV genres".
The chief operating officer at Universal Music Group International, Max Hole, said his company's artist development skills made him confident the show would become a "worldwide success".
The chairman and chief executive at Universal Music Group, Lucian Grainge, said: "UMG is about breaking and nurturing new artists and their music. Our partnership with John and his team has provided the right combination of innovation, platform and talent to do just that in dynamic new way."
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Source: http://www.guardian.co.uk/media/2012/jan/30/big-brother-gameshow-talent-show
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